Spielman Named VP Marketing For Threshold Sports & Pro Cycling Tour
October, 29 2002
New York City native to head sales efforts for nationwide professional cycling series featuring Lance Armstrong
NORRISTOWN, PA – Matthew Spielman has been named Vice President of Marketing for Threshold Sports, it was announced today. Spielman will head all sales and sponsorship efforts for Threshold Sports and its nationwide Pro Cycling Tour.
Spielman brings a wealth of sales, marketing, and business development experience to Threshold, most recently at ZelnickMedia. He served as Director of Sales and Organizational Strategy at Return Path, a change of email address service where he also managed a national sales team for DoubleClick, Inc., (DCLK) and designed the recruiting, training and performance appraisal processes used within the organization. Prior to that Matt sold fixed income securities to financial institutions for Morgan Stanley (MWD).
Spielman holds an MBA from Harvard Business School and a B.A. in Economics from Columbia University, where he was a two-time All-Ivy League baseball player and District I Academic All-American. Spielman works out of Threshold’s NYC office.
“Matt brings a strong sales management and marketing effort to Threshold,” said Dave Chauner, Threshold Sports President and CEO. “As we continue to grow in sponsorship sales and marketing of the Pro Cycling Tour, Matt’s experience and contacts will prove invaluable.”
Threshold Sports, awarded Best Race Organizer of 2001 by VeloNews, is an innovative sports marketing and event management company that produces world-class professional cycling events across the United States. The 2002 Pro Cycling Tour season boasted events in four major U.S. markets including New York City, San Francisco, Miami and Philadelphia with over 1.3 million spectators and live television coverage.