OTX is a leading provider of online-based research, specializing in cutting-edge products and analysis for the entertainment and consumer goods and services communities. Through proprietary tools and methodology, the company offers both syndicated products and custom research services to uncover deep and profound consumer insights for clients. The company has devised innovative methods for conducting studies that make surveys more engaging, increasing respondent satisfaction and improving cooperation rates. OTX is based in Los Angeles with regional offices in New York City, Cincinnati and London. OTX was sold to IPSOS in March 2010.