At the time of ZMC’s acquisition in 2010, Alloy was a leading provider of innovative youth-focused media and marketing programs through multiple operating business units in digital, display advertising, direct mail, entertainment content creation and educational programming. The Alloy Entertainment division has created or owned some of the world's most important youth entertainment franchises, including Gossip Girl, Pretty Little Liars, Vampire Diaries, Sisterhood of the Traveling Pants. Alloy Entertainment was purchased by Warner Bros. Television Group in 2012 and 9 other Alloy operating units were divested since the original acquisition. The last remaining operating unit is Alloy Digital, now known as Defy Media after a merger with Break Media in 2013. ZMC continues to maintain an interest in Defy Media, a leading digital media company focused on the millennial market and home to popular video series such as Smosh and Prank It Forward. Defy Media maintains offices in New York City and Los Angeles.

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