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2K Play and Nickelodeon Launch All-New Dora and Diego Video Games

Tasty treats, Wishing Wizzles and rainforest rescues await young fans
New York, NY – November 4, 2010 – From culinary chefs to Arctic adventurers, there’s something for everyone this holiday season with the launch of three new games by 2K Play and Nickelodeon. Dora’s Cooking Club for Nintendo DS™, Mega Bloks: Diego’s Build and Rescue for Nintendo DS and Dora’s Big Birthday Adventure for the Wii™ system and PlayStation®2 computer entertainment system are now available at retail.

“The worldwide celebration of Dora’s 10th Anniversary continues with our all-new lineup of Nickelodeon video games, said Steve Lux, vice president of business development for 2K Play. “We’re thrilled to expand our Dora play patterns by incorporating math skills and broaden our Diego adventures with our special Mega Bloks tie-in.

“We’re excited to team up with 2K Play to provide fun and educational gaming experiences that give fans opportunities to join Dora and Diego on new adventures, said Shaan Kandawalla, vice president, digital retail games at Nickelodeon. “The response to Dora’s 10th Anniversary has been incredible and these games are great additions to the celebration.

In Dora’s Cooking Club for Nintendo DS, players follow recipes to help Dora prepare for the Favorite Foods Festival. They measure, chop, stir and sprinkle in more than 30 cooking games to create tasty foods, including salads, enchiladas, pizzas and fruity fiestas. The game incorporates Pre-K and Kindergarten math curriculum, while demonstrating number identification, counting, shape recognition and pattern completion for future chefs everywhere. Parents can track their child’s advancement in these skills through the progress report tool.

Diego fans will be shouting “¡Al rescate! To the rescue! in Diego and Baby Jaguar’s first building block video game adventure. In Mega Bloks: Diego’s Build and Rescue for Nintendo DS, gamers must collect virtual Mega Bloks to construct bridges, build air, land and sea rescue vehicles, explore exciting habitats – from the Arctic to the Rainforest, and rescue stranded animals. Field journal pages provide gamers with interesting facts about the animals they help and a special picture of it in its home.

Dora’s Big Birthday Adventure – based on Dora’s 10th Anniversary televised event – rounds out the lineup. Gamers embark on a journey to help Dora and Boots get home from Wizzle World in order to make it to Dora’s big birthday celebration on time. Along the way, players magically ride on a unicorn, explore the tree tops as Boots and even have a dance fiesta, all while avoiding the mean witch, La Bruja. For collaborative play, the Storybook Help Option allows parents to use a second controller to assist their child in designated sections of the game.

Rosie Perez makes a cameo as the voice of La Bruja and Hector Elizondo appears as the voice of The Wishing Wizzle in Dora’s Big Birthday Adventure. The games were reviewed for age-appropriateness and fun-factor, and the packaging features a “Kid-Tested seal.

The titles for the PlayStation 2 system and Wii were developed by High Voltage Software, Inc. and the Nintendo DS titles by Black Lantern Studios, Inc. The games are rated E for Everyone by the ESRB. For more information, please visit http://www.2kgames.com/2kplayor follow 2K Play on Twitter (www.twitter.com/2KPlay).

2K Play is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ:TTWO).

About Take-Two Interactive Software
Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer and publisher of interactive entertainment software games for the PC, PlayStation®3 and PlayStation®2 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox 360® video game and entertainment system from Microsoft, Wii™, Nintendo DS™, iPhone®, iPod® touch and iPad™. The Company publishes and develops products through its wholly owned labels Rockstar Games and 2K, which publishes its titles under 2K Games, 2K Sports and 2K Play. The Company’s common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

About Nickelodeon
Nickelodeon, now in its 31st year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).

About MEGA Brands
MEGA Brands is a trusted family of leading global brands in construction toys, games & puzzles, arts & crafts and stationery. They offer engaging creative experiences for children and families through innovative, well-designed, affordable and high-quality products. Visithttp://www.megabrands.com for more information.
The MEGA logo, Mega Bloks, Rose Art, MagNext and Board Dudes are trademarks of MEGA Brands Inc. or its affiliates.

About High Voltage Software
High Voltage Software, Inc. is an award-winning studio that has been developing games and simulations for over 15 years. Located in Hoffman Estates, Illinois, it now employs over 140 staff members. The independent company has successfully produced a wide variety of license-based video game titles that include competitive racing, professional sports, horror, motion picture adaptations, and military simulations, and is now making its foray into original and innovative intellectual properties. More information about High Voltage Software and its products can be found at www.high-voltage.com.

About Black Lantern Studios, Inc.
Black Lantern Studios, Inc. is an independent interactive entertainment software developer for consoles and the PC. Founded in 2003 and headquartered in Springfield, Missouri, Black Lantern Studios is committed to providing the highest quality, richest, and most satisfying gaming experience to its customers, and delivering value to its publishers and partners. For more information about Black Lantern Studios, please visit www.blacklanternstudios.com or e-mail info@blacklanternstudios.com.

"PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment America Inc.

Wii and Nintendo DS are trademarks of Nintendo.

All trademarks and copyrights contained herein are the property of their respective holders.

Cautionary Note Regarding Forward-Looking Statements
The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws and may be identified by words such as "anticipates," "believes," "estimates," "expects," "intends," "plans," "potential," "predicts," "projects," "seeks," "will," or words of similar meaning and include, but are not limited to, statements regarding the outlook for the Company's future business and financial performance. Such forward-looking statements are based on the current beliefs of our management as well as assumptions made by and information currently available to them, which are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Actual outcomes and results may vary materially from these forward-looking statements based on a variety of risks and uncertainties including: our dependence on key management and product development personnel, our dependence on our Grand Theft Auto products and our ability to develop other hit titles for current generation platforms, the timely release and significant market acceptance of our games, the ability to maintain acceptable pricing levels on our games, our ability to raise capital if needed and risks associated with international operations. Other important factors and information are contained in the Company's Annual Report on Form 10-K for the fiscal year ended October 31, 2009, in the section entitled "Risk Factors," as updated in the Company’s Quarterly Report on Form 10-Q for the fiscal quarter ended July 31, 2010, and the Company's other periodic filings with the SEC, which can be accessed at www.take2games.com. All forward-looking statements are qualified by these cautionary statements and apply only as of the date they are made. The Company undertakes no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise.