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​ZelnickMedia Teams With Threshold Sports To Promote Cycling

Sports Business Daily, 06.20.02

ZELNICKMEDIA has partnered with PA-based THRESHOLD SPORTS (TS) to grow the sport of bicycling in U.S. TS produces various cycling events, including the First Union Cycling Series in Philadelphia, the S.F. Grand Prix and the Miami Cycling Classic. Under the deal, ZelnickMedia will purchase a minority stake in TS and assist TS and the Pro Cycling Tour with media relationships, sponsorship sales and strategic alliances. Former 20th Century Fox President & COO and BMG Entertainment CEO STRAUSS ZELNICK will join Threshold's BOD (TS). Zelnick: "Sponsorship of cycling events is an excellent and underutilized opportunity for companies to advertise to an important and growing demographic. Plus the potential to franchise local teams and events is enormous".