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​People to Watch in International Business

Time Magazine, 08.01.02
Sean Gregory

Strauss Zelnick, Cycling Promoter

The former chief of BMG Entertainment, Zelnick, 45, has turned his energies to cycling. In a bid to make the sport as popular in the U.S. as in Europe, his firm, ZelnickMedia, purchased a stake in Threshold, which produces international races. Threshold’s first New York City race, in early August, will feature Lance Armstrong.